2 min read

Find Low-Competition Keywords With Ahrefs For Free

Hey, publishers,

Today's content drop will be quick, easy, and, hopefully, super useful.

I'll show you how I use the free version of Ahrefs to find low-competition keywords to add to my sites' content plans—and how you can, too.

The logic behind this is simple:

Your current content is ranking lower in search results for keywords it didn't specifically target. By identifying these keywords, you can decide whether to update that content to include them or create new content for them.

This is one of my go-to methods because: (a) you don't need a paid subscription, and (b) you can do it yourself or create a step-by-step guide and delegate the research to one or more members of your team.

To follow along, you need to have a website that's already in Google's search results and has been added to Ahrefs, so you can access your organic keyword data.

Step 1: Go to your Ahrefs Dashboard.

Step 2: Click the "Organic keywords" chart in the overview of your website.

Click the "Organic keywords" chart

Step 3: Now, let's apply some filters. Set the "Position" filter to a minimum of 75 (leave the maximum empty).

Set position to > 75

Step 4: Next, set the "KD" filter to a maximum of 25.

Set KD to < 25

Step 5: Click the "Show results" button.

Click "Show results"

Step 6: You have a couple of sorting options. If you want to find the easiest keywords to rank for, you can sort by keyword difficulty. Or if you're the kind of person who doesn't publish content for keywords with no search volume, you can sort by monthly volume. (My team and I sort by keyword difficulty.)

Finally, pick out the best keywords and decide how to approach them.

If the keywords are almost entirely unrelated to the pages currently ranking for them, create new content specifically targeting those keywords.

But if the keywords are relevant to the existing content, update the content to prevent keyword cannibalization.